Marketing Program
Overview
Communication studies addresses the ways in which words, images, gestures, and symbols reflect and affect human behavior. At Estuidar University, we explore the many ways that communication can be used — and sometimes abused — to effect change in culture, law, politics, business, and every other realm in which people express themselves.
One day in class, your professor might show a social media post from a politician or celebrity. You and your classmates analyze, critique, and discuss that post from different angles, such as its medium, its message, its meanings both expressed and implied, the credibility of the messenger, and the cultural impact of the message. Then you write your own social-media post in response.
Career Opportunities
Our graduates work and intern in a range of jobs in a broad range of fields — public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. We’ve also had graduates start their own businesses and others go on to graduate school in communication, law, public health, strategic communications, and education.
Program Learning Outcomes
Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.
Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.
Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Principles of Management | 3 | |
| Microeconomics | 3 | |
| Principles of Marketing | 3 | |
| Intro. Information Technology | 3 | |
| Proficiency Skills in Eng. | 2 | |
| Basic Statistics | 3 |
| Semester 2 | Credits | Number |
|---|---|---|
| Macroeconomics | 3 | |
| Eng. Lang. Integrated Skills | 3 | |
| Financial Accounting 1 | 3 | |
| Micro Computer Application | 3 | |
| Consumer Behavior | 3 | |
| Islamic Studies | 2 |
| Semester 3 | Credits | Number |
|---|---|---|
| Marketing Research | 3 | |
| Business Communication | 3 | |
| Academic English | 2 | |
| Business Mathematics | 3 | |
| Marketing Management | 3 | |
| Organizational Behavior | 3 | |
| Arabic language | 3 |
| Semester 4 | Credits | Number |
|---|---|---|
| Management Information Systems | 3 | |
| International Marketing Strategy | 3 | |
| Financial Accounting 2 | 3 | |
| English for Research Foundation | 2 | |
| Sales Management | 3 | |
| Human resource management | 3 | |
| Introduction of Operation Management | 3 | |
| Arabic Israeli Conflict | 2 |
| Semester 5 | Credits | Number |
|---|---|---|
| Financial Management | 3 | |
| Business law | 3 | |
| Promotion Management & Advertising | 3 | |
| Services Marketing | 3 | |
| International Business | 3 | |
| Marketing Channels Management | 3 |
| Semester 6 | Credits | Number |
|---|---|---|
| International Business Law | 3 | |
| Research methodology | 3 | |
| Public Speaking in English | 2 | |
| Export management | 3 | |
| Product Management | 3 | |
| Franchising Management | 3 |
| Semester 7 | Credits | Number |
|---|---|---|
| Cross cultural Management | 3 | |
| Strategic Management | 3 | |
| Quality Management | 3 | |
| Research Project | 3 |
| Semester 8 | Credits | Number |
|---|---|---|
| Industrial Training |
Program Worksheets
Here you can review useful information about Communications Studies:
Admission Requirements
Program Study System
Advisory Study Plan
Program Learning Outcomes
Graduate Attributes
Academic Staff
Internship and Training
Capstone Projects
Career Opportunities
News & Events
How to Apply?
- You Apply
Complete and submit the online application form. It’s quick, straightforward, and can be done in just a few minutes.
- We Connect
After we receive your submission, an admissions representative will contact you with the required documents and arrange a time for you to visit the campus to complete your registration.
- You Get Ready
Once your registration is finalized, you’re ready to begin your journey at IUTT when the semester starts, in line with the academic calendar.